Affiliates or publishers can be paid by advertisers to generate calls on their behalf through the latest form of performance marketing known as pay per call.
Pay per call marketing runs through the same principles as pay per click. Pay per call is different from pay per click as it requires the potential customer to make a call from an ad so as to earn and not by clicking a link to the website of the business company.
Pay per call marketing runs through a system known as lead generation. Pay per call lead generation is a system where the affiliate marketer receives a commission for generating a phone call to a business. Different local businesses and contractors such as real estate agents, lawyers, insurance agents and dentists use pay per call lead generation to make sales or earn a contract.
There are a few steps that pay per call marketing takes. The first stage is the creation of a pay per call campaign by the advertiser which the publishers can apply for and select to track phone numbers. Secondly, the publisher runs a call based campaign which should be visible to the potential customers and one they can be able to call if interested. The call from the customer is traced to the unique phone number that a publisher is given for that specific offer who will then connect the customer to the advertiser. The publisher will eventually receive a payment if the call is successful. The publisher will receive a commission on a call is the call takes a specific amount of time, if the date and time the customer calls is right, if the customer is within the region where the business operates and if the business is able to make a sale from the call. At the end of the marketing all the parties involved that is the business, advertiser, publisher and customer will benefit in different ways.
The publisher can be able to earn more by advertising the unique phone numbers for their offers on their website, app or on search engines and other traffic sources. The pay per call number can be advertised online on search advertisements such as Google, adwords and bing or on offline platforms such as TV, radio, newspaper, posters among others. Joining a pay per call networks makes it easy for the advertisers and the publishers to meet.
The calls that a publisher receives from pay per call marketing are highly likely to be relevant to the business sales. Whether one is looking for a marketing strategy for a small or a large business, pay per call marketing will help them generate the expected results.