Case Study: My Experience With Google

How Has Google Changed Their Search Engine?

Google’s search engine has been a savior for millions of people.Google changes their algorithm every now and then, keeping up with these changes is very important for every webmaster.It is only with much deliberation that Google announces any major changes in their search engine.

In most cases, the Moz is responsible for giving out an outline of all major and minor updates to be undertaken by Google since 2012.For instance, Moz has been responsible of telling SEOs and webmasters of any present and impending changes to be implemented by Google.The only thing that Google does is partial communication with the users of its search engine.

The role of the Moz to give webmasters and SEOs updates about Google’s search engine started all the way from 2000.The first ever real Google update that impacted SEOs and webmasters was in 2011.Twelve percent of the search results were affected by Panda.Any quality issues and thin content was cracked down by Panda.
Since then, Google has been making frequent changes in their search engine.One year later, there was a major update announced by Google called Penguin.The updates by Google was an indication that Google was very serious about improving the quality of their search results.

After much deliberation, Google has announced a major algorithm update called Medic Core Update.In case you are wondering what this update all about, make sure to read the following points to gain a broad understanding on it.
Through this update, Google is trying to search for relevancy.For example, if you are an SEO company that specializes in apartment rentals, you will only want to write articles about how to update the online presence of rental management sites.This is the only kind of information that users may want to know.
Google is, therefore, trying to train its search engine on how to figure out its users’ intent.Any webmaster or SEO can do it too by just typing what its audience wants to achieve.You can figure this out with the kind of questions that your audience is asking.

Any a person who is responsible for health and wellness is a target of the Medic Core Update.The medical advice given by Google has often been doubted by many medical practitioners.Therefore, Google hopes that it will provide its users with better medical advice through the Medic Core Update.Therefore, people will be able to rely on and trust the search engine.
The best solution to those sites that have been cracked down by the Medic Core Update, it is now time to provide the search engine with credible information that users can rely on.In case you are not doing that, start now.